BRANDING

Challenge: Create brand identity in collaboration with a team of designers in order to maintain unity throughout products.

Solutions: The company’s logo was created by a member of our production team, Mayada Nassar. I designed a food truck, a gift card with backing, and clear packaging.  I collaborated with other members of our team to create each design in Photoshop. For my truck I collaborated with Malik Matthews as he was also creating a vehicle. We had to work together to ensure unity throughout our designs. We had to agree on colors, fonts, layouts and content. The gift card with backing was a collaboration with a few other team members as they were creating similar designs. My final design, clear packaging, was a collaboration with other team members creating other packaging designs. Malik Matthews, Diamond Hurst and I collaborated on our packaging designs to create unity in our designs.